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    What are your sales email no-nos?

    Scheduled Pinned Locked Moved IT Business
    33 Posts 18 Posters 8.7k Views
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    • coliverC
      coliver
      last edited by coliver

      Never, ever, ever... ever say that the marketing email is a follow up to a recent conversation. I rarely talk to sales people and when I get the "Hey how you doing we talked yesterday about this product, and you seemed interested." emails when I haven't talked to anyone on the phone for a week... that is very annoying. Seriously this gets you put on the spam list.

      The other one I've gotten only once was, "Hey we talked to your boss and he wanted us to talk to you about purchasing our product." Don't do this either...

      RojoLocoR 1 Reply Last reply Reply Quote 3
      • M
        marcinozga
        last edited by

        Good sales email is no email.
        If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.

        scottalanmillerS 1 Reply Last reply Reply Quote 5
        • RojoLocoR
          RojoLoco @coliver
          last edited by

          @coliver where I come from, we call those techniques "lying through your teeth".

          1 Reply Last reply Reply Quote 4
          • IRJI
            IRJ
            last edited by IRJ

            Every sales email I get, I mark as spam and delete. Even if I was interested, I couldn't reply because I would be called and emailed until the cows come home.

            I dream of a world where software sales aren't based on commission and the product itself is so good that it actually sells to customers without a salesperson being involved.

            1 Reply Last reply Reply Quote 1
            • s.hacklemanS
              s.hackleman
              last edited by

              Personally if I get a Template email, I delete it. If I keep getting bothering with constant emails, I will choose another product on principal, even if I liked it. The only way a sales person will influence me is to get to know me, have a honest personal conversation with me about what they have to offer, and not be offended if someone else makes a product that is a better fit for my current needs. Also, there is nothing worse than getting a marketing email from someone who can not even begin to answer the first technical question I ask with with out "Checking on that for me"

              1 Reply Last reply Reply Quote 0
              • MattSpellerM
                MattSpeller
                last edited by

                When I sold stuff (granted not electronics) I made a point of calling or doing it in person. Not only will you do more business but it's WAY HARDER for clients to be horrible to you lol. Also it establishes your face / voice as the one who provides stuff to fix problems. Then you're part of the solution.

                1 Reply Last reply Reply Quote 3
                • Minion QueenM
                  Minion Queen
                  last edited by

                  Your brand relies more on your voice/face then it does your product.

                  1 Reply Last reply Reply Quote 2
                  • scottalanmillerS
                    scottalanmiller @Dashrender
                    last edited by

                    @Dashrender said:

                    Are sales emails even tenable? Cold emails are just spam, those my filter doesn't catch are simply deleted.

                    I wouldn't think so. I never even look at them. I see if it is someone that I know. If not I block it and report it to the O365 spam filters. I never even read it. Reading email you did not request is how you can phished. I prefer to nip that in the bud as early as possible. I don't get much spam coming through, but that that does does not get read.

                    1 Reply Last reply Reply Quote 0
                    • scottalanmillerS
                      scottalanmiller @marcinozga
                      last edited by

                      @marcinozga said:

                      Good sales email is no email.
                      If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.

                      I'm the final spam filter 😉 And nothing makes it through me.

                      1 Reply Last reply Reply Quote 0
                      • O
                        original_anvil Vendor
                        last edited by

                        I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

                        RojoLocoR 1 Reply Last reply Reply Quote 0
                        • RojoLocoR
                          RojoLoco @original_anvil
                          last edited by

                          @original_anvil said:

                          I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

                          Maybe, if you actually take cold calls. In my world, that's why voicemail exists.... for screening out sales calls. But you are also assuming that the "customer" in this example actually wants to be contacted by sales.... people. Most IT pros have the attitude of "don't call us, we'll call you" (are you listening sales folks???)

                          1 Reply Last reply Reply Quote 1
                          • scottalanmillerS
                            scottalanmiller
                            last edited by

                            Same here, a cold call would never reach me. No means of direct dialing me.

                            1 Reply Last reply Reply Quote 1
                            • mprftwM
                              mprftw
                              last edited by

                              If it's longer than a paragraph, I don't read it. Keep the e-mail brief. Don't give a bullet point list of everything the product does--just focus it to the ones that might relate to me and ask to schedule a call.

                              1 Reply Last reply Reply Quote 1
                              • mprftwM
                                mprftw @MKM8DY
                                last edited by

                                @MKM8DY I have numerous templates saved depending on the circumstances. I delete certain parts each time though so I'm ONLY giving them the info that would relate to them. The key is to keep it brief and leave them with a "value nugget" unique to them.

                                1 Reply Last reply Reply Quote 0
                                • scottalanmillerS
                                  scottalanmiller
                                  last edited by

                                  Pretty much every sales email I get is loaded with images and does not display by default. So it gets deleted without me ever seeing it, even it if gets through, because I'm not about to spend time trying to get an email to show when it isn't something that I requested.

                                  1 Reply Last reply Reply Quote 0
                                  • Minion QueenM
                                    Minion Queen
                                    last edited by

                                    So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                    coliverC scottalanmillerS 2 Replies Last reply Reply Quote 4
                                    • coliverC
                                      coliver @Minion Queen
                                      last edited by coliver

                                      @Minion-Queen said:

                                      So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                      I think this sums it all up nicely. You could probably simplify it - Sales emails are a horrible way to reach people. Period.

                                      1 Reply Last reply Reply Quote 1
                                      • JaredBuschJ
                                        JaredBusch
                                        last edited by

                                        @Minion-Queen said:

                                        So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                        I have never followed up on a cold call sales email. ever.

                                        scottalanmillerS 1 Reply Last reply Reply Quote 1
                                        • scottalanmillerS
                                          scottalanmiller @Minion Queen
                                          last edited by

                                          @Minion-Queen said:

                                          So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                          Correct. They are identical to spam. Oh wait, they are spam. So they get filtered like all the rest.

                                          1 Reply Last reply Reply Quote 1
                                          • scottalanmillerS
                                            scottalanmiller @JaredBusch
                                            last edited by

                                            @JaredBusch said:

                                            @Minion-Queen said:

                                            So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                            I have never followed up on a cold call sales email. ever.

                                            Same here. It would never even occur to me to consider doing so.

                                            O 1 Reply Last reply Reply Quote 1
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