ML
    • Recent
    • Categories
    • Tags
    • Popular
    • Users
    • Groups
    • Register
    • Login

    What are your sales email no-nos?

    Scheduled Pinned Locked Moved IT Business
    33 Posts 18 Posters 8.7k Views
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as topic
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • G
      GlennBarley @Dashrender
      last edited by

      @Dashrender I disagree. I have gotten some cold emails from companies that can provide a valuable service to us. If it sounds like it could help, I'll set up a demo.

      1 Reply Last reply Reply Quote 1
      • DustinB3403D
        DustinB3403
        last edited by

        Any email that is sent to the sender (and everyone else is BCC'd), is almost instantly deleted.

        It's a blanket email, and I don't want to read it, nor their product.

        1 Reply Last reply Reply Quote 0
        • nadnerBN
          nadnerB
          last edited by

          Generally, any email where the entire contents is in the subject line 😡

          Sales wise... well blanket spamming. Prime example: https://community.spiceworks.com/topic/839204-cotap-spam
          C&H reference

          (High five if you get the reference 😉 )

          FrostyPhoenixF 1 Reply Last reply Reply Quote 2
          • RojoLocoR
            RojoLoco
            last edited by

            Sales emails ARE no-nos..... but since you won't stop sending them, try these tips:

            Emails written with the presumption that I am interested in your product or service are really annoying.

            The omission of the all important "unsubscribe" link must stop. Now I have to respond to the sales d*** to tell them I want to unsubscribe, to which many respond with more sales pitch BS. <--- that's how you make the brown list (never EVER use these vendors).

            No means no - being persistent after I express my non interest also gets you on the brown list.

            Skip the buzzwords altogether. In the link above, I can't even read through it because of terms like "proof points". Ick. Stop it already. Those buzzwords are only fun for sales/marketing/C-levels, not IT pros. I, and many others, truly loathe both their existence and use.

            Always remember - when we need something, we will determine that need, we will do our own research, and, if needed (which is less often than sales folk think), we will call you.... not t'other way round.

            1 Reply Last reply Reply Quote 3
            • coliverC
              coliver
              last edited by coliver

              Never, ever, ever... ever say that the marketing email is a follow up to a recent conversation. I rarely talk to sales people and when I get the "Hey how you doing we talked yesterday about this product, and you seemed interested." emails when I haven't talked to anyone on the phone for a week... that is very annoying. Seriously this gets you put on the spam list.

              The other one I've gotten only once was, "Hey we talked to your boss and he wanted us to talk to you about purchasing our product." Don't do this either...

              RojoLocoR 1 Reply Last reply Reply Quote 3
              • M
                marcinozga
                last edited by

                Good sales email is no email.
                If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.

                scottalanmillerS 1 Reply Last reply Reply Quote 5
                • RojoLocoR
                  RojoLoco @coliver
                  last edited by

                  @coliver where I come from, we call those techniques "lying through your teeth".

                  1 Reply Last reply Reply Quote 4
                  • IRJI
                    IRJ
                    last edited by IRJ

                    Every sales email I get, I mark as spam and delete. Even if I was interested, I couldn't reply because I would be called and emailed until the cows come home.

                    I dream of a world where software sales aren't based on commission and the product itself is so good that it actually sells to customers without a salesperson being involved.

                    1 Reply Last reply Reply Quote 1
                    • s.hacklemanS
                      s.hackleman
                      last edited by

                      Personally if I get a Template email, I delete it. If I keep getting bothering with constant emails, I will choose another product on principal, even if I liked it. The only way a sales person will influence me is to get to know me, have a honest personal conversation with me about what they have to offer, and not be offended if someone else makes a product that is a better fit for my current needs. Also, there is nothing worse than getting a marketing email from someone who can not even begin to answer the first technical question I ask with with out "Checking on that for me"

                      1 Reply Last reply Reply Quote 0
                      • MattSpellerM
                        MattSpeller
                        last edited by

                        When I sold stuff (granted not electronics) I made a point of calling or doing it in person. Not only will you do more business but it's WAY HARDER for clients to be horrible to you lol. Also it establishes your face / voice as the one who provides stuff to fix problems. Then you're part of the solution.

                        1 Reply Last reply Reply Quote 3
                        • Minion QueenM
                          Minion Queen
                          last edited by

                          Your brand relies more on your voice/face then it does your product.

                          1 Reply Last reply Reply Quote 2
                          • scottalanmillerS
                            scottalanmiller @Dashrender
                            last edited by

                            @Dashrender said:

                            Are sales emails even tenable? Cold emails are just spam, those my filter doesn't catch are simply deleted.

                            I wouldn't think so. I never even look at them. I see if it is someone that I know. If not I block it and report it to the O365 spam filters. I never even read it. Reading email you did not request is how you can phished. I prefer to nip that in the bud as early as possible. I don't get much spam coming through, but that that does does not get read.

                            1 Reply Last reply Reply Quote 0
                            • scottalanmillerS
                              scottalanmiller @marcinozga
                              last edited by

                              @marcinozga said:

                              Good sales email is no email.
                              If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.

                              I'm the final spam filter 😉 And nothing makes it through me.

                              1 Reply Last reply Reply Quote 0
                              • O
                                original_anvil Vendor
                                last edited by

                                I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

                                RojoLocoR 1 Reply Last reply Reply Quote 0
                                • RojoLocoR
                                  RojoLoco @original_anvil
                                  last edited by

                                  @original_anvil said:

                                  I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

                                  Maybe, if you actually take cold calls. In my world, that's why voicemail exists.... for screening out sales calls. But you are also assuming that the "customer" in this example actually wants to be contacted by sales.... people. Most IT pros have the attitude of "don't call us, we'll call you" (are you listening sales folks???)

                                  1 Reply Last reply Reply Quote 1
                                  • scottalanmillerS
                                    scottalanmiller
                                    last edited by

                                    Same here, a cold call would never reach me. No means of direct dialing me.

                                    1 Reply Last reply Reply Quote 1
                                    • mprftwM
                                      mprftw
                                      last edited by

                                      If it's longer than a paragraph, I don't read it. Keep the e-mail brief. Don't give a bullet point list of everything the product does--just focus it to the ones that might relate to me and ask to schedule a call.

                                      1 Reply Last reply Reply Quote 1
                                      • mprftwM
                                        mprftw @MKM8DY
                                        last edited by

                                        @MKM8DY I have numerous templates saved depending on the circumstances. I delete certain parts each time though so I'm ONLY giving them the info that would relate to them. The key is to keep it brief and leave them with a "value nugget" unique to them.

                                        1 Reply Last reply Reply Quote 0
                                        • scottalanmillerS
                                          scottalanmiller
                                          last edited by

                                          Pretty much every sales email I get is loaded with images and does not display by default. So it gets deleted without me ever seeing it, even it if gets through, because I'm not about to spend time trying to get an email to show when it isn't something that I requested.

                                          1 Reply Last reply Reply Quote 0
                                          • Minion QueenM
                                            Minion Queen
                                            last edited by

                                            So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                            coliverC scottalanmillerS 2 Replies Last reply Reply Quote 4
                                            • 1
                                            • 2
                                            • 1 / 2
                                            • First post
                                              Last post