So there has been a lot of discussion on this forum about our relationship pricing and I want to do my best and explain what it is, why we do it, and who can get it.
To begin, I want to explain a few first principals around how Skyetel's cost structure work.
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Payroll is much more expensive than our carrier fees
a. Support is much more expensive than our carrier interconnect fees & server hosting.
b. Our Software Development team is 100% in house, on payroll and works full time for Skyetel. We do not outsource our development.
c. LNP is also extremely expensive & time consuming
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Our interconnect rates are not static, change constantly, and have big fluctuations by the geography of our customers calling pattern.
a. Alaska and Hawaii are more expensive than about 20% of our international locations
b. Toll Free calls & all outbound calls have over 190k different prices - we even try and explain it in this guide: Skyetel LCR
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I cannot overstate how significant fraud is telecom. The last fraud event we had cost us nearly $10,000 in legal fees & required us to handle subpoenas, hand over records, and correspond with multiple federal agencies - all through expensive attorneys. (and this even was small compared to others I've seen).
Now that I've explained how our costs work, let me explain our first principals and what kind of company we want to be.
- We prioritize customer service over everything. I'll let other ML readers jump in here if they want - but so far in April, our NPS is 95 and our ticket satisfaction is 9.75 out of 10.
- We want our customers to have excellent rates, and to be excited about using & referring us
- We want to a 100% clean network - no fraud, spammers or evil doers. (this is more significant than you may think - networks that cater to this group are huge and make a ton of money.)
So those are our principals - now let me explain what we are trying to do with Relationship Pricing and how it works.
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In order to receive Relationship Pricing, you must be a technology company of some sort that offers technical services to your customer base. As part of getting Relationship Pricing, we ask that your customers, or the people you refer to us, contact you for support prior to contacting us. This allows FreePBX, FusionPBX, and other PBX experts to get their customer configured & setup, and saves us considerable support time. By saving us support time, we can offer reduced pricing; this is because the cost of support is built into our Retail Rates.
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You cannot be a fraudulent or spammy company. We get about 3-5 contact requests per day for people who are looking for wholesale rates for spam or fraud. These groups are pretty good about hiding who they really are and what they are actually doing. We've found a common denominator between them though - they won't call us and get to know us, and when they do, they call from Skype and try and hide their identity.
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We really do need to understand your needs. This sounds cliche, but it's legit. This is for these reasons:
a. We need to understand your geography; are you calling Alaska, or Hawaii?
b. Do you need significant international transit access?
c. Are you selling significant conferencing services and need extremely high concurrency for a few numbers?
d. Are you placing/receiving calls to Satellite phones?
e. Do you sell services to the federal government?
f. Do you do a lot of porting in/out or offer inventory services to other carriers
g. etc... etc..
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You give us feedback. This is a big deal, and is really really valuable. A lot of our customers on relationship pricing keep in touch - I talk to about a dozen of our customers per day. They give us feature ideas and help tell us what their needs are. Almost all of our features we've released in the last year are suggestions from our customer base.
So when you add all this up you find that a simple phone call allows us to get to know you, learn your a safe/trustworthy business, and tells us what our costs would be in providing service to you. We then figure out what price makes you happy, but keeps our lights on, and put you on those rates - it really is that easy.
It also lets us customize rates specific to your business or to make unique arrangements for you to serve your needs. For example - if you are located in Hawaii, you will prioritize no audio delay and pristine transit routes over rock bottom prices; so thats what we deliver. Or if you are in Alaska, you typically need high deliverability to Canada.
This is why we call it Relationship Pricing and not Wholesale
The reason we have Retail pricing is for Small Business where they need a lot of support. Situations like an owner is technologically savvy and can put FreePBX on Digital Ocean and save his business a bundle, hobbyists, home users, and developers, etc. We want those groups as customers - but because they require significant support, features and documentation, we charge those groups our Retail rates. Additionally, it was important to us that a customer could simply sign up online and try us out without committing to anything and without talking to people on the phone. About 20% of our signups happen after hours.
So the bottom line - our pricing model may be clunky, but it gives you the best of both worlds. If you are a reseller/wholesaler/MSP/nerd with friends/etc - you can just sign up online, test us out, and then call us and get more appropriate rates. If you just want phone service for your home or for your new app, you don't have to call us at all - just sign up. We have a ton of customers who spend less than $10/mo with us, and for them - calling in isn't worth it. It also protects us - we make sure our rates are fair for each customer, and it keeps our fraud very very low.
I hope that clarifies it