@Ambarishrh said in Flip becomes SapientRazorfish:
I will read more about these reports, this is somethung i never knew that its paid to get on it.
If you ever look at a report, it's pretty obvious. They will do things like intentionally skip the best products in a category to make the second best product look like it is the best. Or they rename categories to make the category specific to the product in question. They use real statistics which makes their marketing powerful, but present them in a way that makes the products sound good.
It's inverse statistics. Instead of determining what matters and finding the products that are best at that thing, they start with a product and show you what it is best at.