@jaredbusch said in Does Brand not even matter anymore?:
@bigbear said in Does Brand not even matter anymore?:
Does it cost less? Does it ship fast and from a close location to where its going? Does anything else really matter?
This is really all that matters at the most important level.
Like most people,. once you get a relationship with me as trustworthy, I will probably still buy from you even if you are not always the cheapest.
Why? Because the relationship is there and accounts are setup and it is simply easier for me.
When getting into a space, you have to know that your main competition will be Amazon.
Even for products that I buy regularly from known places like Baltic Networks, I will still pop an Amazon search window to check comparative pricing.
This 100%. -----^
Once I've been convinced to take a chance on you, and you've proven to be trustworthy, competitively priced, etc., then your brand is something I use for review's and recommendations. Such as "You're looking for VoIP stuff? Talk to BigBear's VoIP Company, they've done me well, and will likely be able to help you."
A brand in and of itself is meaningless to me. However, if that brand has earned the trust of someone I respect, then it is far more likely I'll consider that brand for whatever product or service they offer.