Feedback on Articles.
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I will not read articles that have pics of "office people"... A logo, a graphic, anything else but people. All those pics are so contrived .... it's painful.
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Looks like sales/marketing stuffs to me. So should go over well with the SMBs haha.
Also might want to credit those Microsoft images.
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I see you've quoted @scottalanmiller on one of those articles.
I guess it's good for SEO, but other than that I'm not sure who reads these kinds of articles or how useful they are.
To take the article "10 Password Myths Debunked", well, the internet seems full of similar articles. But is the kind of person who actually believes some of your myths likely to be the kind of person who reads articles on IT company websites? It seems that the Venn diagram of these kind of people is going to minuscule.
I suspect you're just doing it for SEO, but if you're not, who exactly is your target market?
Hope that helps
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@Carnival-Boy - The SEO is a nice bonus but the main goal is education.
If a client asks "What is Office 365" there is already a written article that can be sent to them to read with the key facts to help them make a decision, instead of crafting a PDF document, plus the material is freely available to any prospective clients who visit, they don't need to call or phone to get an idea of how their business can benefit from these products, ideally they would choose Dara IT to deliver that service but if clients are better informed and are able to ask better questions, then the industry will benefit.
Sophos are doing their SEO bit of creating articles that are trying to A.) Make you worried about EU law B.) make you buy their products.
These articles are meant to be about giving information so that you can make a vendor neutral choice about your IT solution.
Read a Webroot article, you'll want to buy Webroot.
Read a Microsoft article, you'll want to buy Microsoft
Read a Dara IT article, you should be equipped to ask the right questions of your vendor. -
@Breffni-Potter said:
If a client asks "What is Office 365" there is already a written article that can be sent to them to read
That's not going to work, if your being a consultant. You will need to explain it any client who needs more information about it verbally. Sending them to an article say "I don't care about customer service" and "I won't be there to help after the sale". You can't just hand out cookie cutter stuff to clients.
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@thecreativeone91 said:
Sending them to an article say "I don't care about customer service" and "I won't be there to help after the sale". You can't just hand out cookie cutter stuff to clients.
Oh no not at all.
These articles are the key facts, they in no way will address every single question a potential client will have, they give the key details and the main headlines of the area. They are NOT a substitute for engaging with clients, they are a resource which clients can freely access without the need for "gated marketing" tactics.
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Lots of customers want written data to go over after you have done the verbal going over the whole thing. Having backup to that is helpful.
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@Minion-Queen said:
Lots of customers want written data to go over after you have done the verbal going over the whole thing. Having backup to that is helpful.
Agreed, my boss for example wants printed out manuals - she even hates the idea of online documentation.
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@Dashrender said:
@Minion-Queen said:
Lots of customers want written data to go over after you have done the verbal going over the whole thing. Having backup to that is helpful.
Agreed, my boss for example wants printed out manuals - she even hates the idea of online documentation.
Ugh, sounds like my boss at the county. He even kept manuals for door locks, TVs, Monitors, etc.
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@thecreativeone91 said:
@Dashrender said:
@Minion-Queen said:
Lots of customers want written data to go over after you have done the verbal going over the whole thing. Having backup to that is helpful.
Agreed, my boss for example wants printed out manuals - she even hates the idea of online documentation.
Ugh, sounds like my boss at the county. He even kept manuals for door locks, TVs, Monitors, etc.
Never know when you will be confused by the door knob.
