@Carnival-Boy said:
I actually see very few SMB jobs in the UK. A lot of SMBs don't employ their own internal IT staff and outsource everything to MSPs. Most IT jobs I see advertised are for large enterprises or IT companies - neither of which interest me. Added to that, we're a manufacturing company, and there is even less SMB manufacturing around here - most manufacturers are either massive employing hundreds or thousands, or tiny engineering firms employing just a handful of people.
Ideally, I want someone who prefers to work for an SMB manufacturer. It would be nice if they were to actually say that in there covering letter.
You see, I get where you're coming from, but now you've shifted your focus. Now you've kind of said that the technical qualifications are not the most important thing, which there are times they aren't. To me, it sounds like you are looking more at the person than their resume, which means interviews are going to be your friend. You could put in the ad that you are looking for someone who wants to work both SMB and manufacturing, and I can almost guarantee that 19/20 candidates are applying simply because they feel they could do the job and don't really care what market it's in. Maybe some do prefer SMB to enterprise. But you're looking for something very specific, and it's far too easy to lie on a cover letter. I think we've all done it. "Why do you want to work for this company?" You can put any of 100 things there, and you have no way of knowing what's true and what's not. Open interviews might be your friend.