Who is Two Month and Why Was He Imprisoned?
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
I see were Scott is going here but this is one of those situations where I do not believe that there is the ultra intelligent word smithing genius in marketing going on in this situation.
There is no word smithing. This is the exact same thing we always go through. This is super basic every day marketing and your reaction to it is exactly what marketers expect. There is an emotional drive to explain simple marketing in crazy terms. This is the same reaction that makes people sure that AT&T guaranteed unlimited or whatever.
I did nothing here. Any word smithing is on your side. I pointed out that two possibilities are equal and that one has marketing behind it and one does not. You smithed to say that the one that favours you must be the case, even though this flies in the face of common sense and all experience.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
This simply appears to be someone who has no command of the English language making a sign.
Right, so you fell for the marketing. That's all you've explained there. This is EXACTLY what I said this sign was likely designed to do.
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Scott, please settle down. I was not accusing you of wordsmithing. I was saying that I do not believe that the marketers in this particular situation or wordsmithers.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
To that and I remain with my current opinion. Please feel free to stop at that location and acquire to prove who is right or wrong.
I guarantee that won't release that until there is a contract. But it's like you've never rented an apartment before. This is a common tactic. People get caught by this stuff all of the time.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
@dashrender said in Who is Two Month and Why Was He Imprisoned?:
This simply appears to be someone who has no command of the English language making a sign.
Right, so you fell for the marketing. That's all you've explained there. This is EXACTLY what I said this sign was likely designed to do.
And tell you call them up or visit them and find out the reality of the situation you do not know that.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
Scott, please settle down. I was not accusing you of wordsmithing. I was saying that I do not believe that the marketers in this particular situation or wordsmiths.
If the people behind all this money and marketing are not word smiths, then there is a nearly 50/50 chance as to what the sign means. There are three ways to look at this statistically.....
- Getting the second month free is WAY more likely than getting two months free. Financially, this is just the much more likely scenario.
- Yes, in non-marketing scenarios people use apostrophes for plurals all of the time. Agreed. But people leave out "nd" all of the time, too. Both are common mistakes. One happens more because it is used more. Applying that logic in reverse here is bad statistics and isn't how predictions work.
- Given that you are probably just as likely to have someone make the "nd" mistake as make the "apostrophe" mistake if presenting with equal numbers of each scenario that they are expected to write, we arrive at roughly equal chances of meaning. But point #1 shifts that.
- Any marketing prowess or wordsmithing then apply on top of this.
Using statistics and common sense, I don't see how we could arrive at the apostrophe being the more likely scenario. A possible one, yes. But if you think about how you arrive there, rather than trying to work backwards from commonly seen mistakes, I don't think it makes logical sense in the way that you feel that it does.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
@dashrender said in Who is Two Month and Why Was He Imprisoned?:
This simply appears to be someone who has no command of the English language making a sign.
Right, so you fell for the marketing. That's all you've explained there. This is EXACTLY what I said this sign was likely designed to do.
And tell you call them up or visit them and find out the reality of the situation you do not know that.
No, but it is basic adulting that you have to assume so. This is the most standard trick in marketing and the one we talk about and point out constantly. Why do you feel this is a special case and not like every other apartment building, restaurant, car shop and business of every type? Why is this one special when we know that this is the stock approach to making you react the as if what they said isn't what they meant?
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Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
Have you driven through America?
NOTE: I know you have.
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@brrabill said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
Have you driven through America?
NOTE: I know you have.
Yes, and I know how often this exact marketing technique is used and how insanely effective it is. So they can do this with a predictable response to the point that people will actually defend what is trivially a psychological manipulation technique as a simple mistake. It's become standard practice in America to apply "idiocy" to "smart marketing". Regardless of how often it is demonstrated that people are being manipulated into that exact emotional response in that exact same way.
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Marketers will say exactly the opposite. "You think that people get marketing wrong all over? Have you ever driven through America?" Pay attention to what signs and ads really say. I say this all the time. Just like the AT&T breakdown. These things are standard "by the book" marketing tactics to get emotional responses. And they work, consistently.
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Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really
So, do us all a favor and call them, and tell us what they say.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
You don't think so. obviously, you are not in the majority (among people replying here) on that opinion. So shut up and have your lawyer call them and find out.
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@jaredbusch said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
You don't think so. obviously, you are not in the majority (among people replying here) on that opinion. So shut up and have your lawyer call them and find out.
I'm never in the majority with noticing marketing tricks. That's what makes me more likely to be correct. This is a standard tactic that works. And you are watching it work. It's not just that people casually don't pay attention and just "fill in the details" but will actually argue for the marketers that they "must have meant the thing that I assumed because it was what would be in my favour."
This thread is demonstrating the power of this kind of marketing. Even if this particular one ends up being that specific mistake (their website offers no details as to the deal at all, which is odd) it shows the power of that marketing tactic and that anyone that does this intentionally will automatically get this kind of defense to push people to believe whatever makes them more likely to buy.
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Okay, just because you guys are obnoxious, I called.
It's 2nd month free.
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It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
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Aww does that mean that the thread is over? I was just sitting here with popcorn like:
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I just got lucky, but I knew I had logic and statistics on my side. I figured I had a 67% of it being what I thought. So worth the call. This is Texas, English isn't strong, but marketing is VERY strong. These complexes are big business, these things are proofed and are definitely not allowed to go up haphazardly.
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That sign is just all kinds of misleading, and possibly outright wrong - probably really... especially, even considering the 2nd month free crap.. which as you said, isn't really free at all.
