Why Do Vendors Use MAP Pricing?
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@Dashrender said in Why Do Vendors Use MAP Pricing?:
Doesn't that ultimately defeat the whole "sale" aspect then?
Not quite, but heavily mitigates it. But it still creates an "urgency" which is non-zero. You know we all talk about it with Steam. We all wait, then when the sale comes, we buy way more than we would when the deals are "good" so that we are stocked up "just in case." I think it still makes us buy more, but nothing like it used to.
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@Dashrender said in Why Do Vendors Use MAP Pricing?:
Is the belief (as implied by your earlier comment) that people won't change, and they will always shop for the sale?
People are irrational and emotional, and consumers on average are so much worse than "people in business", so for the most part, people are impulse buyers and don't actually handle sale cycles in a solid, rational way.
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@Dashrender it also depends on the product.
I buy most things on the sale price, because it is not urgent. I buy clothes though, as needed, because I hate buying clothes and only buy when shit is worn through.
On the other hand, my wife buys clothes on the sales, planning ahead for seasons and when thing wear out. -
@JaredBusch yeah Im the same, hate buying clothes so wait until I can wait no more. Theres always holes before I buy lol.
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@JaredBusch said in Why Do Vendors Use MAP Pricing?:
@Dashrender it also depends on the product.
I buy most things on the sale price, because it is not urgent. I buy clothes though, as needed, because I hate buying clothes and only buy when shit is worn through.
On the other hand, my wife buys clothes on the sales, planning ahead for seasons and when thing wear out.And I only buy in thrift shops, where there aren't sales.
