@scottalanmiller said:
@art_of_shred said:
@scottalanmiller said:
@art_of_shred said:
@scottalanmiller said:
@Dashrender said:
Additionally, the red strikethrough appears to me to be there as a way to draw the eye to the word. If they wanted you to ignore it, they would make the strikethrough the same color as the text.
Not how it works. You can't compare covering up a word to highlighting a word. It makes it unreadable in the manner in which these ads are normally read - walking by or driving by.
That IS how it works. It's how ads have been since, like, forever. I couldn't even count the number of times a word in an ad had a strike-through. The whole point of the strike-through in advertisement is to draw emphasis to that exact word. It's not about correct English; it's about grabbing attention.
It does not grab attention. It covers up. This is not a magazine ad but a billboard ad. No amount of making hard to see or hard to read grabs attention. It literally makes the word nearly disappear. It only exists at all to people dissecting it and reading into it.
It must be your eyesight condition that makes it that hard to see. I have no trouble at all seeing that it says cancer and was stricken-through with a red line. Plain as day.
You are not walking by it to the side in a moving airport area. Trust me, you don't see the word cancer where this ad is placed. Dominica checked it to in situ and agreed.
All I am seeing is the one in the OP here. It's very clearly readable in that ad. This entire thread feels about the equivalent of having to explain a knock-knock joke.