This reminds me of when I went to canada to purchase some older equipment for a friend of mine. Going into canada was easy. Coming back was the problem. I went through the normal passenger lane unaware that I should have gone through the commercial side both in and out. So coming back in they sent me over to the "building". I filled out the paper work to declare what I had in the van and described the equipment. They made some phone calls to confirm it was allowed back in the USA. I was unsure why it wouldn't be allowed back into the country, as it was manufactured for use in the USA - and was stamped as such. The customs person was very understanding, and suggested that next time have a broker do it. Or at least call the customs office ahead of time to find out what paper work you need to have filled out.
It likely didn't help that the equipment was paid for in cash, with no receipt ($500), and it was control equipment that is used to monitor temperature and pressure at a power plant....
Traveling into canada even for a meeting with a company requires a letter of introduction from that company explaining the purpose of the meeting, and whether or not there will be any "sale" or "transactional value" of the meeting. We were going up to meet with a banner ad platform in toronto and got sent to the building to explain ourselves.