This thread where we smacked down a fake marketer yesterday got me thinking about marketing and specifically marketing to IT professional.
I am about to spend time and money developing and marketing a "brand" and the most likely outcome is that I will create some bullshit that everyone will ignore. The "time" it will take this firm to create something bothers me more than the marketing. We're talking 90 days for a logo, brand, whatever BS
I think about "Vultr" vs Amazon, Azure and Digital Ocean. When you provide something to the tech crowd they typically will give a listen to a straight pitch. If they need what you got they will engage and give it a try. Then the community pretty much talks about what works and what is a waste of time.
I have thought about just going "Big Bear's VoIP and Network Supply Company". Maybe Bear's Voip for a domain. Maybe spend all the money on advertising and sending out some free stuff.
Or am I just getting lazy since I haven't had to work in a couple weeks? Bah! Does the brand really matter anymore?
@JaredBusch had mentioned the other day that even the better distributors out there like Baltic Networks don't really have anything going on with brand that makes a bit of difference.
Does it cost less? Does it ship fast and from a close location to where its going? Does anything else really matter?