How to make a techie buy your brand/product/service.
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You've hit the nail on the head. I don't know how many times I've contacted companies one way or another, only to get
a) A sales rep will call you ASAP - no, thanks
b) Let me help you understand how this will fit your budget if ... no, thanks
c) We will help you to grow ... no, thanks, we are doing just fine
d) We perfectly understand your situation... again, nope, you don't.
e) Our sales rep will have time for you on next Tuesday <- are you kidding me?
f) Our sales rep can answer all of your questions <- nope.So if you ask me as a "hardcore techie" who has his own budget, these are things I don't want you to do:
- If you don't know what I am talking about, ask someone who may know. Thats ok.
- Don't call me back, don't send me your newsletter, get someone on the phone who can actually answer my questions. Anything else is a waste of resources on both sides.
- Don't try to sell me something I've never asked for
- If I ask you for numbers, you don't need to write me an offer. Give me a rough estimate on the phone.
The stupidest thing I've seen so far: Called someone and asked a technical question about a product. Got no answer but a 10K EUR offer just to start talking about a project.
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One of the things that I like about having a tech "layer" between the buyers and the sellers is that things like "there is no budget, I'm getting a scope of your product for multiple customers and just need the general details" are all that the vendor can get.
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One thing I have seen a few companies do with the "Info Wall" [I like that term, I'm stealing it], is have an opt out at the top. For folks that are just curious... have a "Click Here to Download" button / link / something that says they don't have to fill out the form.
If I like the info, then I'll come back and am more likely to fill out said form.
Another thing that's been touched on, but is very important (especially for an MSP / ITSP) is be honest.
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@aaron said in How to make a techie buy your brand/product/service.:
@thwr One of my best experiences was when I was demoing hardware with a salesperson and I asked some questions that he didn't know how to answer. So he texted/emailed his technical staff and I had the answers to the questions before the end of our demo. He admitted he didn't know, or possibly understand my question, and immediately sought assistance. Not making something up and not misleading me was very cool.
perfectly ok
On the flip side I've had vendors have make stuff up until weeks later when more technical people are involved and it ends up being a waste of time for everyone in the discussion. That's not cool.
exactly
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If you google search how to make a techie buy your _____ brand or product or service
The article on darait.co.uk is top of the search. Somehow no one else has written about this with those keywords before. Really surprised.
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@aaron Yeah maybe it's region targeted for the UK.
Still, if the article appears at least once on at least 1 platform. Not a bad thing.
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@Breffni-Potter said in How to make a techie buy your brand/product/service.:
@aaron Yeah maybe it's region targeted for the UK.
Pretty likely.
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@deleted74295 said in How to make a techie buy your brand/product/service.:
Looks like the company failed. The domain is gone.
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@deleted74295 said in How to make a techie buy your brand/product/service.:
If you google search how to make a techie buy your _____ brand or product or service
The article on darait.co.uk is top of the search. Somehow no one else has written about this with those keywords before. Really surprised.
This link was SO successful, they took the entire site down. jaja
