How Tech Marketing Works
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@thecreativeone91 said:
Yep, I see this a lot. I think Storage type things tend to be the worst. Most are guilty of it though.
One has to ask though... Who is guilty? A marketer simply stating facts? Or a consumer who chooses to change unrelated facts into falsehoods?
One party tells another the truth. The other tells themselves a lie. The only person hurt is the one telling the lie.
What is really bad is when that lie to themselves is repeated to others.
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@scottalanmiller said:
@thecreativeone91 said:
Yep, I see this a lot. I think Storage type things tend to be the worst. Most are guilty of it though.
One has to ask though... Who is guilty? A marketer simply stating facts? Or a consumer who chooses to change unrelated facts into falsehoods?
One party tells another the truth. The other tells themselves a lie. The only person hurt is the one telling the lie.
What is really bad is when that lie to themselves is repeated to others.
A lot of it falls on the consumer not reading and questioning things. It's much easier to assume than it is to vet.
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@Joyfano said:
It says "Mangoes are the natural source of vitamin A."
But according to this "Vitamin A is 0%"
wow Just my understandingFrom concentrate is the key phrase. Stuff I've looked at in the store that says its from concentrate means its watered down so much that there's very little nutritional value, and is typically loaded with bad sugars.
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Well, that's what marketing has become. Keywords, essentialy #'s for consumers.
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Reminds me of one of my favorite Simpsons quotes:
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@Hubtech said:
Well, that's what marketing has become. Keywords, essentialy #'s for consumers.
Only because it works. Marketers would use whatever customers make work. Customers drive the change.
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@scottalanmiller Yup
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@scottalanmiller said:
@Hubtech said:
Well, that's what marketing has become. Keywords, essentialy #'s for consumers.
Only because it works. Marketers would use whatever customers make work. Customers drive the change.
That's debatable. Most people simply accept what they're given, in this context. The media pushes something, people accept it and further the process. It's like how everyone wears American Eagle, Hollister, Aeropostale, etc shirts. We're walking billboards. We want those shirts because everyone else does and they want it because they think it makes them cool, based on what they've been told/heard from the media. It all starts somewhere.
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@Bill-Kindle said:
@Joyfano said:
It says "Mangoes are the natural source of vitamin A."
But according to this "Vitamin A is 0%"
wow Just my understandingFrom concentrate is the key phrase. Stuff I've looked at in the store that says its from concentrate means its watered down so much that there's very little nutritional value, and is typically loaded with bad sugars.
oh okay now i understand..
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@scottalanmiller said:
@Joyfano what you missed is that it never claimed that it was a source of Vitamin A nor did it claim to contain entire mangoes. They told you a fact that was unrelated to the situation and let you draw your own conclusions and convince yourself that they were talking about their own product. But they carefully talked about mangoes, not their soda.
This is exactly what tech marketing does. They will make claims about "something", the let you assume that that information applies to their product. They rarely lie, but consumers will happily lie to themselves on behalf of marketers!
hahaha i see now i know. next time thanks
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@Nic I love that Simpsons meme.
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@ajstringham said:
@scottalanmiller said:
@Hubtech said:
Well, that's what marketing has become. Keywords, essentialy #'s for consumers.
Only because it works. Marketers would use whatever customers make work. Customers drive the change.
That's debatable. Most people simply accept what they're given, in this context. The media pushes something, people accept it and further the process. It's like how everyone wears American Eagle, Hollister, Aeropostale, etc shirts. We're walking billboards. We want those shirts because everyone else does and they want it because they think it makes them cool, based on what they've been told/heard from the media. It all starts somewhere.
In this case it starts with the consumers. As they are the ones assuming claims that are not made.
