Career Ideas from a Trip to IKEA

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    On a recent Nerd Journey episode, we interviewed Mike Burkhart. As Mike considered what was next for his career, he examined what he wanted his life to be like rather than what he wanted his job / role to be like. This was an interesting viewpoint that became much more vivid in my mind after a weekend trip to IKEA.

    Even if you’re not a fan of shopping, taking a stroll through IKEA is pretty interesting. The store layout is setup to show shoppers what could be, acting as a psychological sea of possibility. Sure, furniture stores have been leveraging this tactic for some time, but it’s not the same as IKEA’s approach. The shopping experience begins with a trip through the show room. Walking down the main aisle one would see different rooms on either side – a bedroom, a living room, a kitchen, a closet, or perhaps an office…each carefully constructed down to the last detail.

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