Step-by-Step Guide to Targeting Your Verticals on Social Media
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Marketing is tough. It's tough to get your content, products and services in front of people and even tougher to get them to bite. But when you're not even targeting the right people, marketing can be near impossible. Whether you are sending out direct mail or promoting a blog post, you want your content to get in front of the people that are most likely to become your clients and brand champions. One way that you can do this is through social media platforms. Still, how are you supposed to know who the right people are? Well, that depends on your business. To determine who you should be targeting your marketing efforts at, you first need to evaluate your business. Once you have done that, you can kick your social media marketing strategy into high gear.
Many MSPs will target a certain region. Perhaps the vast majority of your business is local. Obviously, you're going to want to appeal to the people and businesses in your local area. Still, you can take your targeted efforts even further. Are you serving any specific verticals? Many MSPs make efforts to serve retail, financial and healthcare verticals, with much of their business coming from each of these markets. If this is the case for you, you can use your social media presence to hone in on those verticals that present the highest quality of prospects for your MSP business.
