Tell me about how HP deal registrations work
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@Carnival-Boy said:
@scottalanmiller said:
@Carnival-Boy said:
If I want to obtain 3 quotes for some HP kit, is it true that the first reseller could register the deal to obtain bigger discounts, and this would prevent the other two resellers from getting the same price? Is that how it works?
Correct
Not correct according to one of my resellers. All resellers will be given the same price from HP, so it makes no difference which reseller registers the deal.
Also, to answer my other question, there is a minimum order amount before deal registration (or special bid pricing) occurs, and that's way below the $10k in my budget.
Maybe it's different in the US.
If that is the case... what would be the purpose of the deal registration? I don't believe that this is true, nor does it make sense.
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It makes sense to me.
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@Carnival-Boy said:
It makes sense to me.
Where is the benefit in the deal registration if they all get the same deal?
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Not sure what you mean? The benefit is that HP give them a lower cost price.
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Seems like registering would be bad because it would only flag you as having gotten first contact and then show that you were losing sales to someone else later. You'd not want to report that voluntarily.
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@Carnival-Boy said:
Not sure what you mean? The benefit is that HP give them a lower cost price.
I thought that you just said that your reseller stated that all resellers would get the same price, specifically that the one registering the deal would not get a discount for doing so.
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Yes, they all get the same price. The discounted price.
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@Carnival-Boy said:
Yes, they all get the same price. The discounted price.
Right, so it's not really discounted then, it is just the price. So where is the benefit in being the one registering the deal?
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When every price is discounted, no price is discounted
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OK, call it what you like. I still don't know what you're confused about. There is no benefit to being the first one to register the deal, which makes sense to me.
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@Carnival-Boy said:
OK, call it what you like. I still don't know what you're confused about. There is no benefit to being the first one to register the deal, which makes sense to me.
You said that they all get the same price... so no discount. How can there be a discount from a set price?
So why would any one register if there is no value to registering?
You keep telling me there is no benefit, but then say you think it makes sense that they do things without benefit. Why? There is something missing here.
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Let's say you are an HP reseller. You get no benefit from registering a deal. Someone comes to you for pricing. Your time is valuable. Do you bother to register the deal which costs you time and money, or do you just quote the price? Registering would make you less competitive.
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How do you quote the price if you don't know what your cost price will be?
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Registration known cons:
- Takes time
- Exposes deals to other parties that increases your risk
- Potentially exposes you to HP knowing that you are losing deals
Assumed positive:
- best price
- deal protection
You are saying that the two assumed (and HP told us) benefits don't exist. If so, why would someone take on the negatives if there are no positives?
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@Carnival-Boy said:
How do you quote the price if you don't know what your cost price will be?
You can get pricing for some things without registering. And you can't register something that has already been registered. So your system isn't making sense to me. Registration involves deal protection.
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Shops have prices from other deals and can get pricing from the warehouse. There are ways to get normal pricing without registering. But the good pricing has to come from an HP deal registration.
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OK, call it normal pricing and good pricing. Deal registration gets you good pricing.
Let's say a server is $10k, but HP will offer it for $8k. Why wouldn't you want to get it at $8k? -
@Carnival-Boy said:
OK, call it normal pricing and good pricing. Deal registration gets you good pricing.
Let's say a server is $10k, but HP will offer it for $8k. Why wouldn't you want to get it at $8k?I do, that's why I want to be the one partner able to get it. So I register. But the point is... registration is only open to one partner, once they register no one else can. Everyone else can only get the higher price.
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A key reason that it is important that deal registration include deal protection is that otherwise there is a heavy incentive for the vendors to take customer details from the registration process and send that to a preferred partner and get them to contact them as well. Vendor have been caught doing that and big vendors are very fearful of people thinking that that is happening.
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I'm just telling you what I've been told. If you choose not to believe it, then fine.
