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    Kodak Lending It's Branding to Smartphones

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    • scottalanmiller
      scottalanmiller last edited by

      This can't be good. http://www.theverge.com/2014/12/26/7450621/kodak-bullitt-smartphone-ces-2015

      I want to know how any company that only sells branding and not products gets to be a "most recognized" brand associated with quality and innovation? Yes, Kodak used to be those things but has not been for many years. Now it is like GE slapping its name on the lowest cost TVs, radios, microwaves, etc. Who associates the Kodak name with quality today?

      1 Reply Last reply Reply Quote 0
      • nadnerB
        nadnerB last edited by

        Wait, aren't they bankrupt?

        thanksajdotcom scottalanmiller 2 Replies Last reply Reply Quote 0
        • thanksajdotcom
          thanksajdotcom @nadnerB last edited by

          @nadnerB said:

          Wait, aren't they bankrupt?

          That's what I thought.

          1 Reply Last reply Reply Quote 0
          • scottalanmiller
            scottalanmiller @nadnerB last edited by

            @nadnerB said:

            Wait, aren't they bankrupt?

            They were, they are out of bankruptcy as of last September. They do very little, though, the just sell their name to other companies now. So if you see the name Kodak on anything, run away. They have become a brand that other companies buy when their own brand is no good. So if the name Kodak is on something now, it is guaranteed to be bad.

            1 Reply Last reply Reply Quote 1
            • Dashrender
              Dashrender last edited by

              The name is used to pry upon unknowing, uncaring people - it will probably take 3-5 more years of Kodaks' name being on junk before the general public understand that it's name is meaningless, kinda like Emerson.

              scottalanmiller 1 Reply Last reply Reply Quote 0
              • scottalanmiller
                scottalanmiller @Dashrender last edited by

                @Dashrender said:

                The name is used to pry upon unknowing, uncaring people - it will probably take 3-5 more years of Kodaks' name being on junk before the general public understand that it's name is meaningless, kinda like Emerson.

                And GE. Emerson's name was crap going back to the early 1980s at least. Probably before. Did they ever make a good product?

                Dashrender 1 Reply Last reply Reply Quote 0
                • Dashrender
                  Dashrender @scottalanmiller last edited by

                  @scottalanmiller said:

                  And GE. Emerson's name was crap going back to the early 1980s at least. Probably before. Did they ever make a good product?

                  Not that I know of.

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                  • T
                    technobabble last edited by

                    Emerson....wow....reminds me of Kraco car radios!

                    1 Reply Last reply Reply Quote 0
                    • scottalanmiller
                      scottalanmiller last edited by

                      I forgot all about those!

                      T 1 Reply Last reply Reply Quote 0
                      • T
                        technobabble @scottalanmiller last edited by

                        @scottalanmiller don't forget Roadmaster and Sparkomatic! At least Kraco has some sort of real automotive accesories legacy. Check out their timeline here.

                        1 Reply Last reply Reply Quote 0
                        • scottalanmiller
                          scottalanmiller last edited by

                          Sparkomatic was really popular in my day!

                          MattSpeller 1 Reply Last reply Reply Quote 0
                          • MattSpeller
                            MattSpeller @scottalanmiller last edited by MattSpeller

                            @scottalanmiller Had to google sparkomatic, thought you two were pranking us haha

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                            • scottalanmiller
                              scottalanmiller last edited by

                              LOL, nope, it is very, very real.

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