Who is Two Month and Why Was He Imprisoned?
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Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
Have you driven through America?
NOTE: I know you have.
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@brrabill said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Dollars to donuts, when it comes to guaranteeing financial payouts on a large scale, someone double checked the sign. There is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really think no one proofed it?
Have you driven through America?
NOTE: I know you have.
Yes, and I know how often this exact marketing technique is used and how insanely effective it is. So they can do this with a predictable response to the point that people will actually defend what is trivially a psychological manipulation technique as a simple mistake. It's become standard practice in America to apply "idiocy" to "smart marketing". Regardless of how often it is demonstrated that people are being manipulated into that exact emotional response in that exact same way.
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Marketers will say exactly the opposite. "You think that people get marketing wrong all over? Have you ever driven through America?" Pay attention to what signs and ads really say. I say this all the time. Just like the AT&T breakdown. These things are standard "by the book" marketing tactics to get emotional responses. And they work, consistently.
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Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
is a lot of money on the table here. If they have 100 units, and this is $800/mo. Getting that sign wrong is $80,000. You really
So, do us all a favor and call them, and tell us what they say.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
You don't think so. obviously, you are not in the majority (among people replying here) on that opinion. So shut up and have your lawyer call them and find out.
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@jaredbusch said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
Could it be a mistake? Yes. Could it be the mistake you assume? Yes. Is it likely? I don't think so, logic doesn't hold up. It's just not the most likely result.
You don't think so. obviously, you are not in the majority (among people replying here) on that opinion. So shut up and have your lawyer call them and find out.
I'm never in the majority with noticing marketing tricks. That's what makes me more likely to be correct. This is a standard tactic that works. And you are watching it work. It's not just that people casually don't pay attention and just "fill in the details" but will actually argue for the marketers that they "must have meant the thing that I assumed because it was what would be in my favour."
This thread is demonstrating the power of this kind of marketing. Even if this particular one ends up being that specific mistake (their website offers no details as to the deal at all, which is odd) it shows the power of that marketing tactic and that anyone that does this intentionally will automatically get this kind of defense to push people to believe whatever makes them more likely to buy.
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Okay, just because you guys are obnoxious, I called.
It's 2nd month free.
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It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
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Aww does that mean that the thread is over? I was just sitting here with popcorn like:
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I just got lucky, but I knew I had logic and statistics on my side. I figured I had a 67% of it being what I thought. So worth the call. This is Texas, English isn't strong, but marketing is VERY strong. These complexes are big business, these things are proofed and are definitely not allowed to go up haphazardly.
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That sign is just all kinds of misleading, and possibly outright wrong - probably really... especially, even considering the 2nd month free crap.. which as you said, isn't really free at all.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
That sign is just all kinds of misleading, and possibly outright wrong - probably really... especially, even considering the 2nd month free crap.. which as you said, isn't really free at all.
Yeah, definitely misleading in some ways. Which parts, if any, were accidents is hard to say. Given that they "2nd month free" wasn't exactly true, it's that much harder to believe the way that it was written was an accidental leaving out of the "nd".
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
@dashrender said in Who is Two Month and Why Was He Imprisoned?:
That sign is just all kinds of misleading, and possibly outright wrong - probably really... especially, even considering the 2nd month free crap.. which as you said, isn't really free at all.
Yeah, definitely misleading in some ways. Which parts, if any, were accidents is hard to say. Given that they "2nd month free" wasn't exactly true, it's that much harder to believe the way that it was written was an accidental leaving out of the "nd".
Now this I'll give you. There were so many better ways to word this sign and get the real intention out there.
12 months for the price of 11 - for example. The use of the '2' seems completely and utterly inaccurate.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
@dashrender said in Who is Two Month and Why Was He Imprisoned?:
That sign is just all kinds of misleading, and possibly outright wrong - probably really... especially, even considering the 2nd month free crap.. which as you said, isn't really free at all.
Yeah, definitely misleading in some ways. Which parts, if any, were accidents is hard to say. Given that they "2nd month free" wasn't exactly true, it's that much harder to believe the way that it was written was an accidental leaving out of the "nd".
Now this I'll give you. There were so many better ways to word this sign and get the real intention out there.
12 months for the price of 11 - for example. The use of the '2' seems completely and utterly inaccurate.
Right. Which is kind of my point, when something in marketing is worded really badly so that it makes one thing "feel" like it must be what they meant but linguistically is no more likely that one or more things that favour the marketer, there is a good chance that it is just marketing. People who do marketing really are trained on this stuff and know that it works. That doesn't mean that there aren't legit mistakes out there, there are for sure. But the number of "non-mistakes" that look like mistakes is so high, you kind of have to assume intent when talking about a marketing tactic whose initial purpose was to convince you to do something.
It's not like normal human conversation where you see people make mistakes and they are just mistakes. This is a competitive bargaining system with aforethought. Making a true mistake like that in print would be a big deal, potentially, to a business. They have giant incentives to make sure it doesn't make them have to pay out when they don't intend to; and they have huge incentives to make it sound better than it is. That skews things dramatically from what we see in traditional conversation. And they know to use things that we see in traditional conversation to add credibility to the idea that it might be a mistake.
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@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
SO it WAS the ND that is missing, and they are just bad at math, no grammar. Well, that, too.
BTW: do you own that apartment complex? I think it needs to be disclosed if so.
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@brrabill said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
SO it WAS the ND that is missing, and they are just bad at math, no grammar. Well, that, too.
BTW: do you own that apartment complex? I think it needs to be disclosed if so.
No, the ND wasn't missing, because that would be an outright lie - because the second month isn't free. The 2-12 payments are reduced by 9% to give the renter the end of year savings of a complete month. So the ND was left off so they weren't lieing.
But it's entirely misleading no matter what.
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@brrabill said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
SO it WAS the ND that is missing, and they are just bad at math, no grammar. Well, that, too.
BTW: do you own that apartment complex? I think it needs to be disclosed if so.
I do
Wanted to see if you'd catch on.Dominica and I were just talking, she thinks that that apostrophe / ND thing is likely worth more like half a million or more to them, not $80K. It's a much larger complex than I realized. This is certainly big business with big marketing going on. And aimed at lower income (not low income) housing (my SIL lived in those very apartments when she was a new teacher) where marketing of this nature is very effective.
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@dashrender said in Who is Two Month and Why Was He Imprisoned?:
@brrabill said in Who is Two Month and Why Was He Imprisoned?:
@scottalanmiller said in Who is Two Month and Why Was He Imprisoned?:
It's actually, as it turns out, not quite either. It's "pay the first month, then the second month is reduced off of each monthly after that". So it is REALLY "pay for one month, get 9% off for the next 11 months." So not as good as a second month free. I explained to them that the sign was incorrect and could mean one of two things, based on simple mistakes, and they knowing that those were the two possibilities said it was the 2nd month, not two months.
SO it WAS the ND that is missing, and they are just bad at math, no grammar. Well, that, too.
BTW: do you own that apartment complex? I think it needs to be disclosed if so.
No, the ND wasn't missing, because that would be an outright lie - because the second month isn't free. The 2-12 payments are reduced by 9% to give the renter the end of year savings of a complete month. So the ND was left off so they weren't lieing.
But it's entirely misleading no matter what.
They say 2nd month free. That's what they are claiming. So the "nd" was missing. And they make an argument for it, the second month is free prorated over the year. So in a way, it is free, and in a way it is not. But they are using the missing "nd" as their intent for the sign.
