Shortened URLs
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@brrabill said in Shortened URLs:
@rojoloco said
I try to avoid them all, but as a hypothetical, like Jared was describing, a company I follow or trust sends a sale offer/coupon/etc, if it has a shortened link, I'm more likely to trust it. I, personally, will unshorten it first, but only bother doing that if it's from somewhere I feel like I can totally trust. I will never click them when used for marketing and promotional purposes; I still use caution when it's for a sale price or special offer that I would probably trust.
So people trying to gain marketing data on you have no shot!
I am the same way, I usually take off the Google tracking stuff.
For me personally, I am just trying to figure out the best way to track effectiveness of various social media outlets.
It's not that I am against marketing gaining some insight into what works and what doesn't. It's just that the risks are greater than I'm willing to commit to. I certainly appreciate they are just trying to do their job but I'm also trying to do mine.
If I'm really wanting to track social media success, then I choose to NOT post shortened URLs.
The other option is that, if you control the site, you could setup Piwik to track the source of your visits and even tag the links with specific marketing campaign codes to directly tie back to a specific campaign (assuming you have more than one campaign running on social media which could easily be true). That's the method I recommend to my clients who market via social media.
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@brrabill said in Shortened URLs:
@rojoloco said
I try to avoid them all, but as a hypothetical, like Jared was describing, a company I follow or trust sends a sale offer/coupon/etc, if it has a shortened link, I'm more likely to trust it. I, personally, will unshorten it first, but only bother doing that if it's from somewhere I feel like I can totally trust. I will never click them when used for marketing and promotional purposes; I still use caution when it's for a sale price or special offer that I would probably trust.
So people trying to gain marketing data on you have no shot!
I am the same way, I usually take off the Google tracking stuff.
For me personally, I am just trying to figure out the best way to track effectiveness of various social media outlets.
What do short links have to do with tracking? Is there something special through that?
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@dashrender said in Shortened URLs:
@brrabill said in Shortened URLs:
@rojoloco said
I try to avoid them all, but as a hypothetical, like Jared was describing, a company I follow or trust sends a sale offer/coupon/etc, if it has a shortened link, I'm more likely to trust it. I, personally, will unshorten it first, but only bother doing that if it's from somewhere I feel like I can totally trust. I will never click them when used for marketing and promotional purposes; I still use caution when it's for a sale price or special offer that I would probably trust.
So people trying to gain marketing data on you have no shot!
I am the same way, I usually take off the Google tracking stuff.
For me personally, I am just trying to figure out the best way to track effectiveness of various social media outlets.
What do short links have to do with tracking? Is there something special through that?
Seriously?
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@brrabill said in Shortened URLs:
@rojoloco said
I try to avoid them all, but as a hypothetical, like Jared was describing, a company I follow or trust sends a sale offer/coupon/etc, if it has a shortened link, I'm more likely to trust it. I, personally, will unshorten it first, but only bother doing that if it's from somewhere I feel like I can totally trust. I will never click them when used for marketing and promotional purposes; I still use caution when it's for a sale price or special offer that I would probably trust.
So people trying to gain marketing data on you have no shot!
Why do you need special links for that?
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@dashrender said in Shortened URLs:
@brrabill said in Shortened URLs:
@rojoloco said
I try to avoid them all, but as a hypothetical, like Jared was describing, a company I follow or trust sends a sale offer/coupon/etc, if it has a shortened link, I'm more likely to trust it. I, personally, will unshorten it first, but only bother doing that if it's from somewhere I feel like I can totally trust. I will never click them when used for marketing and promotional purposes; I still use caution when it's for a sale price or special offer that I would probably trust.
So people trying to gain marketing data on you have no shot!
I am the same way, I usually take off the Google tracking stuff.
For me personally, I am just trying to figure out the best way to track effectiveness of various social media outlets.
What do short links have to do with tracking? Is there something special through that?
They shorted all of the detailed tracking info. That's primarily why they are used, to let the person put loads and loads of information into the link but not make it obvious to you clicking on it what all they just conveyed about you.
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@nashbrydges said in Shortened URLs:
If I'm really wanting to track social media success, then I choose to NOT post shortened URLs.
Exactly - there are other ways to know where you're coming from besides the use of shortened URLs. Heck, I'd argue that you'd use those ways even if Shortened URLs are/willing to give you that data. This can be completely controlled by you by providing that information in the long URL that the short one comes from.
Just means more work on your side..and all of this is coming from someone who has no clue what he's talking about.
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@dashrender said in Shortened URLs:
Shortened URLs are/willing to give you that data.
Seriously WTF?
This is not how any of this works.
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You can get a lot of data, enough to be pretty effective, without a special link. What links can easily tell you is which ads or ad designs or other really detailed components are different.
Example... I show four ads, all the same but each in a different colour. The link could tell which colour ad was the one that got results.
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@jaredbusch said in Shortened URLs:
@dashrender said in Shortened URLs:
Shortened URLs are/willing to give you that data.
Seriously WTF?
This is not how any of this works.
WTF are you talking about? The shortener certainly can track this data. Wither they do or not is another matter - that is all I was saying.
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It's a double-edged sword. People want to see the links they're clicking, but brevity is key when it comes to marketing and having a link filled to the brim with UTM parameters kinda dampens the experience on certain platforms.
Measuring the ROI of social is also a weird thing for marketers--when bringing numbers in front of management, it's nice to be like, "People clicked on this x amount of times from x platform"
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@dashrender said in Shortened URLs:
@jaredbusch said in Shortened URLs:
@dashrender said in Shortened URLs:
Shortened URLs are/willing to give you that data.
Seriously WTF?
This is not how any of this works.
WTF are you talking about? The shortener certainly can track this data. Wither they do or not is another matter - that is all I was saying.
The shortened URL itself can because it is a URL, but that is not the point of the shortened URL. The shortened URL exists only to not clog feeds that no longer have these issues. is just to redirect you to the long URL will all the added meta data in the URL so that when the destination webserver gets the hit, they servers saves the info into the database to be extracted by their tracking applications to know what was hit.
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@jaredbusch said in Shortened URLs:
@dashrender said in Shortened URLs:
@jaredbusch said in Shortened URLs:
@dashrender said in Shortened URLs:
Shortened URLs are/willing to give you that data.
Seriously WTF?
This is not how any of this works.
WTF are you talking about? The shortener certainly can track this data. Wither they do or not is another matter - that is all I was saying.
The shortened URL itself can because it is a URL, but that is not the point of the shortened URL. The shortened URL exists only to not clog feeds that no longer have these issues. is just to redirect you to the long URL will all the added meta data in the URL so that when the destination webserver gets the hit, they servers saves the info into the database to be extracted by their tracking applications to know what was hit.
I'll agree with that, but it still doesn't invalidate anything I said.
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We can debate the validity of short links, but the fact is that 99 out of 100 people dont care, and even some techs prefer it. It is kind of a pointless thing to debate, because there are alot more positives than negatives for the company.
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@chrisl said in Shortened URLs:
It's a double-edged sword. People want to see the links they're clicking, but brevity is key when it comes to marketing and having a link filled to the brim with UTM parameters kinda dampens the experience on certain platforms.
Measuring the ROI of social is also a weird thing for marketers--when bringing numbers in front of management, it's nice to be like, "People clicked on this x amount of times from x platform"
Right, that is kind of where I am at, wanting to prove that A works better than B from platform C.
You can track where a click came from, but I'd like to have more detailed info.
I have seen people do multiple links to the same content, which is another option, I guess.
So, just kind of seeing what others are doing.
I am assuming there is value in being able to present as much data as possible. And to direct where to funnel the most time/money. AKA, if you get 100 clicks and 95 are from LinkedIn, perhaps that's where you decicate your resources to.
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@irj said in Shortened URLs:
We can debate the validity of short links, but the fact is that 99 out of 100 people dont care, and even some techs prefer it. It is kind of a pointless thing to debate, because there are alot more positives than negatives for the company.
This is basically what I told Bill before he started this thread. I won't click on them most of the time, but there are times when it's simply not an option (not a real other other than just moving beyond that company/product, etc).
And as you said, most people will simply click on them anyhow! -
@brrabill said in Shortened URLs:
You can track where a click came from, but I'd like to have more detailed info.
There are MANY ways to get this without using shortlinks
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@dashrender said in Shortened URLs:
@brrabill said in Shortened URLs:
You can track where a click came from, but I'd like to have more detailed info.
There are MANY ways to get this without using shortlinks
And my point was that if you don't use the shortener for tracking, just as the redirect, then all tracking will happen on the expended URL at the final webserver.
Don't use a shortener service for tracking.
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@jaredbusch said
Don't use a shortener service for tracking.
Right.
While you can track, I'd prefer to just mask the UTM parameters so I can tie it in with all my other website data.
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Another thing I was thinking about was using a plugin I've used in the past (Pretty Link) to just do it on my own website backend.
https://wordpress.org/plugins/pretty-link/
It's a bit more work than something like bit.ly, but probably better in the long run.
