Using Bing for growing organic and paid search traffic



  • Hi, there. I make a short research about using Google and Bing in SEO and PPC - kparser.com/bing-keyword-tool. And I really was surprised that Bing has 21,6% of desktop search in US. I thought it has less market share.
    Can you share your experience about using Bing Ads and ranking in Bing Search? What axioms do you find for that.



  • I think it's that high because it's mostly accidental searches via Windows 10 lol.

    But seriously, I use Bing 98% of the time purposely, because I really don't notice any difference between the two results-wise, plus I like the rewards system for using Bing (free money is always nice).

    But if you are serious about running an Ad campaign, you should do it on all of the major search engines. The whole point is to get traffic to your product to make money... why limit it to only one search engine when many millions use both?



  • Thanks Tim for your minds. I hear that people use bing rewards systems often.
    You make great notice about Windows 10 too. It is really one of the most popular Windows versions.
    The other interesting point I hear is growing mobile users. Apple use Bing search by default. So, growing Bing user is organic.



  • Another point I just thought of, is that many websites use google ad services to host ads on their websites, which is completely separate than showing up on bing.com or google.com.

    So if you want your ad to show up on random websites relevant to your ad, that use google ad services, that may be your best bet. When I had a popular website running, I used google ads (ppc). I don't know about bing's service... for all I know it could be better and more popular now. (I did this like 5 or so years ago, things have changed)



  • @ivan-palii said in Using Bing for growing organic and paid search traffic:

    The other interesting point I hear is growing mobile users. Apple use Bing search by default. So, growing Bing user is organic.

    Nope, Google is the default search engine in Apple devices, in Safari on OS X too. Bing is default in Firefox.
    I don't use Bing, because results were really poor.



  • @marcinozga I hear this such information from one user in Quora. Thanks for your correcting.



  • @tim_g Yes, I understand that Bing have no own system for display ads. But there are 1/5 part of market share. And if there are a less competitors, may bids are also less.



  • You could always split things.

    If you have $10,000 to spend on ads, give $8,000 to Google and $2,000 to Bing. After that's finished, take a look at the results, and then make adjustments.



  • @tim_g Great advice!



  • @Ivan-Palii said in Using Bing for growing organic and paid search traffic:

    Hi, there. I make a short research about using Google and Bing in SEO and PPC - kparser.com/bing-keyword-tool. And I really was surprised that Bing has 21,6% of desktop search in US. I thought it has less market share.

    But is it a market share of people with money, or just confused people who couldn't figure out what browser they were in?



  • @Tim_G said in Using Bing for growing organic and paid search traffic:

    You could always split things.

    If you have $10,000 to spend on ads, give $8,000 to Google and $2,000 to Bing. After that's finished, take a look at the results, and then make adjustments.

    Or more, $9K to Google and just test Bing with $1K.



  • @scottalanmiller There is no such detailed information. And I guess we can say exactly wich of users have money and which not.



  • I've been using Media.net on my blog the past couple months, and I am quite impressed with it so far. I like it better than Google Adsense.

    The ads that are shown are legit and highly relevant to the web page content.

    I like the fact that ads shown are based off of your content rather than what the viewer last searched for on Amazon.

    If anyone is looking to monetize their blog, I'd recommend them (so far).

    My blog traffic isn't too crazy yet but it's at least paying for itself and then some.



  • The birds eye view on bing maps used to be great, until Microsoft decided to get rid of it! It was way better than Google maps for fishing recon.


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