@Bill-Kindle Not so much apathy as the impacted people have little clue where to go and how to resolve. Seems you can get one "cause" per year with Syria, North Korea, MH370, "the economy", and other issues...not much remaining bandwidth for outrage.

Security != convenience, else people would've jumped en mass to MSFT's own EMET ages ago—

http://support.microsoft.com/kb/2458544 Still not perfect, but better than default