Walking Does Not Work - Kenny Madden Article
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What the hell is "walking?" I've been in business for 15 years and have never heard this term, sort of odd how it just assumes you know what it is without any explanation. Not a very well written or thorough article either. Does it mean walking door to door? That's what it makes me think of; wouldn't know though, the article doesn't really use any proper examples of terminology, and in fact doesn't really explain anything, this thread and the comments of that article have more useful content.
I mean if it's an article, at least have someone spell and grammar check the thing. And the conclusion is walking doesn't work unless you do it well then it does work? So, it's like saying "driving is not safe unless you drive safely."
A more succinct version "I won't tell you what walking is, but it doesn't work, unless it does work then you've done it right."
The end of the article says "Garbage work = garbage results", and I agree.
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@tonyshowoff sorry you did not like it. I thought it was pretty obvious. 99% of folks got it 100% the point i am making is people saying "cold calling does not work" and that is not true. it can work if done well.
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@kennym said:
@tonyshowoff sorry you did not like it. I thought it was pretty obvious. 99% of folks got it 100% the point i am making is people saying "cold calling does not work" and that is not true. it can work if done well.
I think it's a good field people need a lot of help in, but you just need to work on your writing or put more into it if you are a good writer already. I'd be interested in reading this exact thing, which is why I read it, the problem is that it's not detailed enough, and seems too rushed and is not thorough in terminology or anything else. I tried to google what "walking" is, still have no idea.
I understood what you were saying about cold calling, I never said that I didn't, what I was pointing out was that it's lacking in everything else. You didn't even capitalise the letter "i", telling me you really didn't put a lot of effort into it or get feedback from someone else before publishing.
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@tonyshowoff Diagnosed as Dyslexic at 36 so i try really hard to be good. I get a lot of compliments on my writing actually so sorry you feel that way. you don't know what walking is? really . for example: you are sitting at your desk and you stand up and walk to the restroom. That is walking
i was making a comparing cold calling and walking. -
i did not capitalise i - send me off to the gas chamberrrrrrrrrrr
OMG how terrible of me. LOL . i put a great deal of effort into that post and got a lot of great feedback as well. I appreciate your feedback also and will take that into consideration when writing. -
@kennym said:
@tonyshowoff Diagnosed as Dyslexic at 36 so i try really hard to be good. I get a lot of compliments on my writing actually so sorry you feel that way. you don't know what walking is? really . for example: you are sitting at your desk and you stand up and walk to the restroom. That is walking
i was making a comparing cold calling and walking.Hey, I'm dyslexic too, and I'm not claiming to be a good writer, that's why I get people to read what I write. So you were comparing literally walking and cold calling in analogy? I guess I get it now, but that's pretty unclear to me. English is not my first language, by the way, but I still feel like your analogy is unclear.
Well, let me say it to you in a sales way: just because some people complement you, or you get a lot of complements, doesn't mean you're getting as much out of your readers or informing them as much as you could. Not only that but you may not gain as many new dedicated readers because your writing is not as detailed or informative, you're speaking in an echo chamber, because from what I saw in the comments your complements came from people who already agree with you and understand it.
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@tonyshowoff yep it was pretty easy to understand
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@kennym said:
i did not capitalise i - send me off to the gas chamberrrrrrrrrrr
OMG how terrible of me. LOL . i put a great deal of effort into that post and got a lot of great feedback as well. I appreciate your feedback also and will take that into consideration when writing.We're not talking about posting on a forum here, it's an article on a business website, I'm just saying it's something worth taking more seriously, and I'm not a "grammar nazi" by any means.
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@tonyshowoff u obviously are a grammar Nazi
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@kennym that's cool. i always listen to feedback. hopefully makes me a better writer.
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Hey @kennym welcome to MangoLassi!!
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@scottalanmiller pleasure to be here. already getting stuck into it with @tonyshowoff love great conversations like this. I kinda forget how a hard bunch you lot are
LOL and i love you all for it -
Hi @kennym
If cold calling does work, why do so many vendors lose my business when they do it?
I've got a company, I want to generate more sales, how do I do it with cold calling then without
- Turning people off
- Annoying people
- Getting added to a phone black list.
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@Breffni-Potter said:
Hi @kennym
If cold calling does work, why do so many vendors lose my business when they do it?
I've got a company, I want to generate more sales, how do I do it with cold calling then without
- Turning people off
- Annoying people
- Getting added to a phone black list.
Playing advocatus diaboli, as a former salesman (I loath cold calls as well):
- You will anger people and this should not bother you
- Some people will never do business with you after the call, this should not bother you either
- Use a google voice number
- The tiny fraction (around 1%) who you do sign up will make you $$$$$$$
<insert "winning" tiger blood coked out sheene gif here>
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@JaredBusch said:
@Minion-Queen said:
I have to agree with @Dashrender on this one. Cold calling is going into a situation with no data, nothing. "Can you put me through to the person who does your purchasing...".
To me, a cold call does not mean no information. It means not prior relationship. If I was in sales, and had to make cold calls, I would do a quick bit of Google searching to pull up some information to maybe get me past the initial rejection impulse.
I agree with @JaredBusch and @thanksajdotcom here. If someone calls me and we have no relationship, no matter how much they know about me, that's a cold call to me.
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Ok, into the rabbit hole.
Is the 1% who listen to cold calls my target market?
The people I anger, Will I not be making my customer base smaller?
How much does it cost for me to be making those calls? If I take on a sales guy to do it, how much is he costing me for a 1% success rate? -
@Breffni-Potter yes sir i get it. cold calling does work it's just has to be done in the right way. some good friends who happen to be IT folks helped me out a few years ago with this
https://www.linkedin.com/pulse/buyers-manifesto-vendors-kenny-madden?trk=mp-reader-card
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@scottalanmiller ye indeed. a lot of sales and marketing folks say thing klike a social call, or warm, hot call etc. If you are not expecting my call it's cold mate.
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@MattSpeller said:
@Breffni-Potter said:
Hi @kennym
If cold calling does work, why do so many vendors lose my business when they do it?
I've got a company, I want to generate more sales, how do I do it with cold calling then without
- Turning people off
- Annoying people
- Getting added to a phone black list.
Playing advocatus diaboli, as a former salesman (I loath cold calls as well):
- You will anger people and this should not bother you
- Some people will never do business with you after the call, this should not bother you either
- Use a google voice number
- The tiny fraction (around 1%) who you do sign up will make you $$$$$$$
<insert "winning" tiger blood coked out sheene gif here>
That's the theory and it is one way for things to work. And it DOES work. However, you are fighting for the worst 1% of potential customers with everyone else that uses this method. So it depends on your target audience. If you want discerning customers, this won't work. If you have nothing worth selling and need to sell only to people who are not discerning, this can work.
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Some thoughts:
tThe traditional numbers-focused sales and marketing model has fallen apart. Especially when selling or marketing technology products to savvy, tech folks. They don’t care about our products and services, they care about what those things can do for the businesses they run. The old school strategy of hiring more “feet on the street” or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient.
Here are 4 easy tips to help you get above the clutter and noise in less time than it takes to make a cup of coffee…
Go to the website of the company you’re calling before picking up the phone. You are now in the TOP 10% of sales/marketing people in the US.
Go to the website and actually read something about the business you’re calling. Congrats you just made the TOP 5% of sales/marketing people in the US.
Go to the company’s website, read something , tailor a specific message that fits their business OR tell them something they don’t know. TOP 1% (Read: Exceptional credibility. )
