What are your sales email no-nos?
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@marcinozga said:
Good sales email is no email.
If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.I'm the final spam filter
And nothing makes it through me. -
I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.
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@original_anvil said:
I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.
Maybe, if you actually take cold calls. In my world, that's why voicemail exists.... for screening out sales calls. But you are also assuming that the "customer" in this example actually wants to be contacted by sales.... people. Most IT pros have the attitude of "don't call us, we'll call you" (are you listening sales folks???)
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Same here, a cold call would never reach me. No means of direct dialing me.
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If it's longer than a paragraph, I don't read it. Keep the e-mail brief. Don't give a bullet point list of everything the product does--just focus it to the ones that might relate to me and ask to schedule a call.
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@MKM8DY I have numerous templates saved depending on the circumstances. I delete certain parts each time though so I'm ONLY giving them the info that would relate to them. The key is to keep it brief and leave them with a "value nugget" unique to them.
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Pretty much every sales email I get is loaded with images and does not display by default. So it gets deleted without me ever seeing it, even it if gets through, because I'm not about to spend time trying to get an email to show when it isn't something that I requested.
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So in conclusion: Sales emails are a horrible way to reach IT people. Period.
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@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
I think this sums it all up nicely. You could probably simplify it - Sales emails are a horrible way to reach people. Period.
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@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
I have never followed up on a cold call sales email. ever.
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@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
Correct. They are identical to spam. Oh wait, they are spam. So they get filtered like all the rest.
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@JaredBusch said:
@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
I have never followed up on a cold call sales email. ever.
Same here. It would never even occur to me to consider doing so.
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@scottalanmiller said:
@JaredBusch said:
@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
I have never followed up on a cold call sales email. ever.
Same here. It would never even occur to me to consider doing so.
Well, maybe I`m missing something, so here comes the question: if the sales guys makes friendship with some customer during their business relationship, does his emails are considered as sales emails?
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@original_anvil said:
@scottalanmiller said:
@JaredBusch said:
@Minion-Queen said:
So in conclusion: Sales emails are a horrible way to reach IT people. Period.
I have never followed up on a cold call sales email. ever.
Same here. It would never even occur to me to consider doing so.
Well, maybe I`m missing something, so here comes the question: if the sales guys makes friendship with some customer during their business relationship, does his emails are considered as sales emails?
Not if it is a blanket sales email, no.
This is like Dell reps sending out email blasts about end of quarter sales. it is nothing but spam. i don't care how much i buy from you.
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With regards to jumping on a call, I have the opposite problem. I have an account rep/manager/executive with a well known three letter VAR who refuses to communicate with me via email. He is always calling me and asking me to call. I generally don't have time to spend half an hour listening to him ask me about my "upcoming projects or initiatives".
Of course he didn't help himself when I asked for a VMware standard licensing quote with pricing being the most critical factor and he quoted me Standard with Ops Manager and dollar figures that aren't even within shouting range of my budget.
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@nadnerB Cyanide and Happiness is one of my fave comics!
