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    What are your sales email no-nos?

    Scheduled Pinned Locked Moved IT Business
    33 Posts 18 Posters 8.7k Views
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    • MattSpellerM
      MattSpeller
      last edited by

      When I sold stuff (granted not electronics) I made a point of calling or doing it in person. Not only will you do more business but it's WAY HARDER for clients to be horrible to you lol. Also it establishes your face / voice as the one who provides stuff to fix problems. Then you're part of the solution.

      1 Reply Last reply Reply Quote 3
      • Minion QueenM
        Minion Queen
        last edited by

        Your brand relies more on your voice/face then it does your product.

        1 Reply Last reply Reply Quote 2
        • scottalanmillerS
          scottalanmiller @Dashrender
          last edited by

          @Dashrender said:

          Are sales emails even tenable? Cold emails are just spam, those my filter doesn't catch are simply deleted.

          I wouldn't think so. I never even look at them. I see if it is someone that I know. If not I block it and report it to the O365 spam filters. I never even read it. Reading email you did not request is how you can phished. I prefer to nip that in the bud as early as possible. I don't get much spam coming through, but that that does does not get read.

          1 Reply Last reply Reply Quote 0
          • scottalanmillerS
            scottalanmiller @marcinozga
            last edited by

            @marcinozga said:

            Good sales email is no email.
            If I want or need something, I'll look for it. If I get sales email that makes it through spam filter, it gets marked as spam anyway.

            I'm the final spam filter 😉 And nothing makes it through me.

            1 Reply Last reply Reply Quote 0
            • O
              original_anvil Vendor
              last edited by

              I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

              RojoLocoR 1 Reply Last reply Reply Quote 0
              • RojoLocoR
                RojoLoco @original_anvil
                last edited by

                @original_anvil said:

                I'm not a sales guy, so just wondering, isn't it much efficient to jump on the call with a guy? I mean, thus, you can easily make the contact much more personal comparing to the email conversation. And also, since people are lazy (just admit it), it shouldn`t be the problem to convince the guy to jump on the call with you.

                Maybe, if you actually take cold calls. In my world, that's why voicemail exists.... for screening out sales calls. But you are also assuming that the "customer" in this example actually wants to be contacted by sales.... people. Most IT pros have the attitude of "don't call us, we'll call you" (are you listening sales folks???)

                1 Reply Last reply Reply Quote 1
                • scottalanmillerS
                  scottalanmiller
                  last edited by

                  Same here, a cold call would never reach me. No means of direct dialing me.

                  1 Reply Last reply Reply Quote 1
                  • mprftwM
                    mprftw
                    last edited by

                    If it's longer than a paragraph, I don't read it. Keep the e-mail brief. Don't give a bullet point list of everything the product does--just focus it to the ones that might relate to me and ask to schedule a call.

                    1 Reply Last reply Reply Quote 1
                    • mprftwM
                      mprftw @MKM8DY
                      last edited by

                      @MKM8DY I have numerous templates saved depending on the circumstances. I delete certain parts each time though so I'm ONLY giving them the info that would relate to them. The key is to keep it brief and leave them with a "value nugget" unique to them.

                      1 Reply Last reply Reply Quote 0
                      • scottalanmillerS
                        scottalanmiller
                        last edited by

                        Pretty much every sales email I get is loaded with images and does not display by default. So it gets deleted without me ever seeing it, even it if gets through, because I'm not about to spend time trying to get an email to show when it isn't something that I requested.

                        1 Reply Last reply Reply Quote 0
                        • Minion QueenM
                          Minion Queen
                          last edited by

                          So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                          coliverC scottalanmillerS 2 Replies Last reply Reply Quote 4
                          • coliverC
                            coliver @Minion Queen
                            last edited by coliver

                            @Minion-Queen said:

                            So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                            I think this sums it all up nicely. You could probably simplify it - Sales emails are a horrible way to reach people. Period.

                            1 Reply Last reply Reply Quote 1
                            • JaredBuschJ
                              JaredBusch
                              last edited by

                              @Minion-Queen said:

                              So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                              I have never followed up on a cold call sales email. ever.

                              scottalanmillerS 1 Reply Last reply Reply Quote 1
                              • scottalanmillerS
                                scottalanmiller @Minion Queen
                                last edited by

                                @Minion-Queen said:

                                So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                Correct. They are identical to spam. Oh wait, they are spam. So they get filtered like all the rest.

                                1 Reply Last reply Reply Quote 1
                                • scottalanmillerS
                                  scottalanmiller @JaredBusch
                                  last edited by

                                  @JaredBusch said:

                                  @Minion-Queen said:

                                  So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                  I have never followed up on a cold call sales email. ever.

                                  Same here. It would never even occur to me to consider doing so.

                                  O 1 Reply Last reply Reply Quote 1
                                  • O
                                    original_anvil Vendor @scottalanmiller
                                    last edited by

                                    @scottalanmiller said:

                                    @JaredBusch said:

                                    @Minion-Queen said:

                                    So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                    I have never followed up on a cold call sales email. ever.

                                    Same here. It would never even occur to me to consider doing so.

                                    Well, maybe I`m missing something, so here comes the question: if the sales guys makes friendship with some customer during their business relationship, does his emails are considered as sales emails?

                                    JaredBuschJ 1 Reply Last reply Reply Quote 0
                                    • JaredBuschJ
                                      JaredBusch @original_anvil
                                      last edited by

                                      @original_anvil said:

                                      @scottalanmiller said:

                                      @JaredBusch said:

                                      @Minion-Queen said:

                                      So in conclusion: Sales emails are a horrible way to reach IT people. Period.

                                      I have never followed up on a cold call sales email. ever.

                                      Same here. It would never even occur to me to consider doing so.

                                      Well, maybe I`m missing something, so here comes the question: if the sales guys makes friendship with some customer during their business relationship, does his emails are considered as sales emails?

                                      Not if it is a blanket sales email, no.

                                      This is like Dell reps sending out email blasts about end of quarter sales. it is nothing but spam. i don't care how much i buy from you.

                                      1 Reply Last reply Reply Quote 2
                                      • KellyK
                                        Kelly
                                        last edited by

                                        With regards to jumping on a call, I have the opposite problem. I have an account rep/manager/executive with a well known three letter VAR who refuses to communicate with me via email. He is always calling me and asking me to call. I generally don't have time to spend half an hour listening to him ask me about my "upcoming projects or initiatives".

                                        Of course he didn't help himself when I asked for a VMware standard licensing quote with pricing being the most critical factor and he quoted me Standard with Ops Manager and dollar figures that aren't even within shouting range of my budget.

                                        1 Reply Last reply Reply Quote 5
                                        • FrostyPhoenixF
                                          FrostyPhoenix @nadnerB
                                          last edited by

                                          @nadnerB Cyanide and Happiness is one of my fave comics!

                                          1 Reply Last reply Reply Quote 1
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